March 10, 2015
Hip-hop fans worldwide have been
anxiously awaiting a new Kendrick Lamar album since the release of GKMC,
and we're just 13 short days away. K.
Dot dropped a bomb of sorts last week, randomly tweeting out the preorder
link to his album.
The cover is set as a plain
black square, the tracks are labeled "Track 1" "Track
2" etc., and the album name was "Untitled." While many believed that he was going to roll
with that, RapRadar owner Elliott Wilson shed some light on
the situation, confirming that there will be a proper titled, cover and
track names.
Kendrick has so masterfully
played this. He's built up so much anticipation for this album by
remaining quiet, only dropping two singles (only one of which will be on
the album) and now these preorder shenanigans. He's created buzz by letting
everyone sit in mystery and wonder what this next album will be like.
I've talked to some people who
believe he's setting himself up failure, that he won't be able to live up
to this borderline insurmountable hype he's built around himself. Then there
are others, like myself, who believe he knows exactly what he's doing. Kendrick's never dropped a bad album, and GKMC
was a definitive classic by many pundits' standards.
He's definitely confident that this
album will be another big notch on his belt, and you can tell just
by seeing who's dropping around the same time he is. Action Bronson is dropping his
long-awaited Mr. Wonderful album the day after, and MMG's Wale
dropping his album on March 31st. Those
are a couple of heavy hitters in today's hip-hop world, yet Kendrick will more
than likely outshine them. Obviously that's not to slight Bronson or Mr.
Folarin, but there's little doubt in anybody's mind that Kendrick is one of, if
not the best rapper of today.
Plain and simple, Kendrick is
gearing up to release arguably the most impactful project of 2015, and
that's something we should all be looking forward to.
Follow Trey Branson @treybranson360
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